5 Things that Shaped My Path as a Florist

I’ve looked back on the floristry path that’s taken me all the way from the start of Webb and Farrer in 2014 to where I am now. I’ve had a think about some of the forks in the road I took and choices I made that shaped the way I am as a florist now. I’m sure there were many serendipitous moments that were factors in shaping my career that completely passed me by! But below I’ve put together a few decisions that came up for me when it came to defining what kind of florist I’d like to be. I don’t think I ever neatly ticked off any of these choices, I ummmed and eerrred over them for months on end probably, but in the end they’re the choices I made that have laid the foundations I’m on today.